Elle Exhibition

Concept, Identity, Website, Editorial, Advertising.

An online/offline exhibition, highlighting the magazine’s journey from print to digital media. 2015

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The morphing logo and identity emerged from the variation of squares found in both printing and digital processes.

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Advertising campaign slowly revealed the hidden theme of the exhibition.

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Environmental graphic played with the space surrounding the event.

Exhibition design by Bug Studio
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The exhibition content viewed only through mobile device once the QR codes displayed are scanned. Exhibition design by Bug Studio.

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