BIOGRAPHY

An experienced creative director working across multiple disciplines, Mina (Niramit) Sitdhirasdr has been active in Bangkok’s creative landscape for over 20 years. She has been deeply involved in the city’s media and design ecosystem, creating concepts and content, and shaping visual and product experiences across media, brands, and industries. Her career includes senior creative roles at organisations such as Kasikorn Investure, the investment arm of the Kasikorn Group, one of Thailand’s largest financial institutions. Bangkok Post PLC, publisher of the country’s leading English-language newspaper, and Central Retail Corporation, one of Southeast Asia’s largest retail groups.

Most recently, Mina set up and led the Creative team at T2P, part of Kasikorn Investure, where she was involved in product development and led design, content, and marketing communications across both online and offline channels. She worked with partners including Visa, Wise, Bangkok Expressway and Metro, and SCG, shaping fintech products to speak to their target groups while supporting commercial growth.

Previously, at Post International Media, she oversaw design, content direction, event and marketing campaigns across titles such as ELLE, Elle Decor, Marie Claire, and Forbes, and spearheaded the content and design services department, working with clients including government initiatives such as Startup Thailand.

Earlier in her career, she was Creative Group Head at Central Department Store, art-directing storewide campaigns for luxury brands including Hugo Boss, Bottega Veneta, Vivienne Westwood,and Valentino.

Beyond her professional work, Mina explores related disciplines through personal projects rooted in Thai culture, both modern and traditional. Her work has received awards and media recognition across graphic and packaging design, fashion accessories, bedding, and interior decoration.